Layup
You've met this buyer
Write the brief for the real call and the prospect becomes that person, with their own problems and numbers. You rehearse the actual seat, not a generic one.
Practice mode
Walk into the real call having already heard the objection.
Ten minutes before the 3pm, you have been told "just email me" by someone who sounds like the owner you are about to call, and you found the line that got past it. Same overlay, same coach, same report card as the live call.
Sam, owner of a two-truck plumbing shopPractice call, Hard difficulty, 02:51
- SamI'm between jobs here. Can you just email me whatever this is?
- YouI can. One question first so I send the right thing: when a call comes in while you're under a sink, what happens to it?
- SamVoicemail. Most of them don't leave one. Why?
- YouHow many of those a week, roughly?
- SamI don't know. Five? Six? Look, I've got twenty minutes Thursday if this is real.
DifficultyHard
Sam is busy, has heard this pitch before, and will try to end on "send me something". Closes only when the plan is dated.
What changes
The hard calls stop being the first time.
You've survived the stall
Brush-offs, price flinches, "run it by my partner", the occasional hang-up. Set the slider to Hard and they want to end on an email.
You get better every week
Every round is graded like a real call, so a practice run that never closed looks like one. Fix it before it costs a deal.
Graded honestly
A bad round costs ten minutes, not the deal.
Pitch too early and the report card says so, with the moment and the line you missed. Take the real call with that still open.
- A score, and which of the four questions the buyer answered
- What worked and what to improve, with timestamps
46of 100
You pitched the bundle at 01:40, before Sam had named a single problem. He never came back from it.
Qualified prospect
- FailShould I buy?
I'm not sure what this fixes for me, honestly.
- FailIs it worth it?
Three hundred a month for a website? I've got a website.
- PassWho can buy?
It's just me. I don't have a partner.
- FailWhen will I buy?
Send me something and I'll take a look.
What worked
- Opener was short and asked a real question at 00:20.
What to improve
- Discovery before the pitch. He said "under a sink" at 01:05 and you did not ask what happens to the call.
- "I've got a website" was the moment to ask how many calls it brought in last month.
Invite-only
Rehearse the hard one tonight.
Every Layup seat includes the live coach, practice mode, and the report card.